The Challenge: For women, finding a bra with both comfort and support can still feel impossible. In the next wave of supportive comfort, she’s seeking those who meet her needs with the fit, function and feel she deserves, all in one. Here’s where Vanity Fair has worked hard to develop a collection of bras that are both supremely comfortable and supportive so you feel confident. Mission: Prove that comfort and support don’t have to come as tradeoffs.

The Solution: Vanity Fair Lingerie empowers her to define what our bras can be. When she needed smoothing to ensure she felt her best, we delivered. When she asked for support to prioritize the perfect fit, we offered it. Our collection is built to fit her. We don’t ask her to fit us.