The Challenge: Prom season presents a major revenue opportunity for Red Lobster, as it’s a beloved dining destination for high schoolers celebrating the occasion. The challenge was twofold: tap into the cultural relevance of prom while finding a creative way to engage a younger audience on social and generate authentic excitement around the brand.

The Solution: Red Lobster is all about the fun side of fancy - giving their guests an elevated (fancy) seafood offering in a crazy fun atmosphere. That 'fun dining' experience is why Red Lobster is such a popular pre-prom destination and why their new Prom Drip Bib is the perfect physical articulation of that experience. It's fabulous, fashionable, and ridiculously fun to wear.